WORK

I believe design should always serve the user while elevating the brand. By blending creativity with functionality, I aim to create enjoyable experiences that make a meaningful impact. Explore my projects to see how I bring this vision to life.


If you’re interested in my video editing skills, please check out my work on Vimeo, thank you.

E-Commerce and UX Optimization

  • Optimized User Flow – Redesigned site navigation by replacing the hamburger menu with clear, accessible links for a smoother browsing experience.

  • Boosted Conversions – Enhanced the hero section with a prominent “Shop Now” button and restructured product displays for a more intuitive purchase journey.

  • Built Trust & Credibility – Elevated the “Featured On” section above the fold to highlight media recognition and strengthen brand authority.

  • Developed a Scalable Design System – Created wireframes, high-fidelity mockups, and a Figma component library to ensure consistency and usability.

UX & SEO-Driven Website Redesign

  • Enhanced User Experience - Redesigned website layout to improve navigation and accessibility.

  • SEO Implementation - Applied targeted keywords and meta tags to boost search engine rankings.

  • Brand Consistency - Customized Squarespace templates with CSS to align with brand identity.

Brand Experience & Design

  • Brand Identity Creation - Developed a cohesive visual identity reflecting adventure and sophistication.

  • Market Research - Conducted analysis to align design with target audience preferences.

  • Visual Assets Development - Designed logo, typography, and color palette to establish brand aesthetics.

3D-Packaging & Product Design

  • Innovative Packaging Design - Created 3D packaging that highlights product benefits and stands out on shelves.

  • Regulatory Compliance - Integrated nutrition facts and FDA-required labeling seamlessly into the design.

  • Market Trend Analysis - Researched functional mushroom market to inform design strategy.

CATALYST TV SHOW BUMPER

Motion Branding and UI

  • Motion Branding - Created a 4-8 second animated bumper that effectively integrates Catalyst’s brand identity, elevating the show's recognition on Arizona PBS.

  • Dynamic Visual Design - Utilized seamless animations and engaging visuals to reflect the educational and innovative tone of the Catalyst TV series.

  • UI Consistency - Incorporated consistent typography and brand elements from Catalyst’s visual identity to ensure a cohesive and polished user experience.

SPORTS LOWER-THIRDS

Live Broadcast UI Design

  • Dynamic Motion Graphics - Designed and animated one-tier, two-tier, and three-tier lower thirds to enhance the visual storytelling of live broadcasts.

  • Brand-Driven Design – Integrated the Portland Trail Blazers’ brand elements, including typography, colors, and logos, to maintain a cohesive identity.

  • Concept Development – Created a storyboard and creative brief to define objectives, target audience, and the overall celebratory tone of the project.

  • Broadcast-Ready Assets – Developed graphics in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop for real-time sports coverage.

ALOHA LOVEBIRDS

Motion Graphics Design Exploration

  • Nature-Inspired Animation – Transformed an original photo taken in Pupukea, North Shore, into an immersive motion graphics piece.

  • Layered Visual Storytelling – Used Photoshop, Illustrator, and After Effects to animate elements step by step, from sand and waves to a dynamic light beam.

  • Mixed-Media Integration – Blended real video footage with digital animation, bringing the scene to life with moving waves, flying birds, and ambient sounds.

  • Cultural & Personal Significance – Captured the beauty and essence of O‘ahu’s coastline with authentic ocean sounds, bird calls, and ukulele music.

ELTON JOHN, THE FINAL TOUR

Graphic Design Poster Project

  • Bold, Iconic Design – Created a visually striking poster for Elton John’s Farewell Tour, showcasing his legendary style and stage presence.

  • Custom Typography & Illustrations – Leveraged Illustrator to design unique typography and intricate elements that embody the energy of the tour.

  • Vibrant Color Palette – Used a dynamic mix of colors to capture the celebratory and iconic nature of the farewell performance.

  • Celebrating a Legacy – Designed with the goal of honoring Elton John’s incredible impact on music and culture, making the poster both a tribute and a promotional piece.