LIVELY Superfood Creamer
LIVELY SUPERFOOD CREAMER is an enticing exploration into the fusion of health, design, and culinary innovation.
With a mantra to “Wake Up & Live A Little!”, this concept offers three unique flavors, offering a healthy but flavorful option to entice a broader audience.
Tools Used:
PROJECT OVERVIEW
This project focused on the 3D packaging design for Lively Superfood Creamers, which feature Vanilla Bean, Cinnamon, and Cacao flavors blended with Coconut Almond Milk and MCTs. The packaging design highlights the health benefits of functional mushrooms like Cordyceps, Lions Mane, and Chaga, known for their roles in Eastern medicine. My goal was to create vibrant, eye-catching packaging that communicates the product’s benefits while standing out on shelves. The design emphasizes both the functional attributes and the appealing, modern aesthetic of the creamers.
PROBLEM
Preparing for the projected USD $14.49 billion dollar increase by 2030, the challenge in Lively Superfood Creamer’s 3D packaging concept, demands integrating necessary elements like nutrition facts and FDA-required labeling while maintaining an authentic and visually appealing aesthetic. This project involved finding the right balance between researching key ingredients, creating an engaging design, and following the regulatory rules of food packaging for broad market acceptance.
RESEARCH
increase in the functional mushroom market from 2023 to 2030.
Global Functional Mushroom Market
APPROACH
In my approach to this brand concept and 3D design for food packaging, I used the projected growth in the functional mushroom market to guide the creation of Lively Superfood Creamer. This market insight influenced the implementation of vital elements while balancing thorough ingredient research, engaging design, and following regulatory food packaging standards. The aim was to create a packaging design that resonates with a wide audience, using this trend data as a foundation for my design decisions.
Typography & Color Palette
SKETCHES
HI-FIDELITY MOCKUPS
SOLUTION
With a comprehensive design approach, an innovative packaging solution was developed for Lively Superfood Creamer. This design captures the essence of the product effectively while also being practical.
HI-FIDELITY MOCKUPS
RESULTS
Created with careful attention, the innovative packaging design for Lively Superfood Creamer features a captivating 3D effect, making it stand out visually. This design combines aesthetic appeal with a sense of depth, making sure the product’s essence is more memorable.
