Quantum Therapy, PC

Quantum Therapy, PC is local Portland, Oregon physical therapy clinic that specializes in myofascial release. Their goal was to expand their client base by boosting their online presence, redesign their site to showcase their professional services effectively, and increase visibility through enhanced SEO strategies.

Tools Used:

TESTIMONIAL

“Working with Laurie was one of the best decisions I’ve made for my business. Almost immediately after she launched my new website and did her SEO magic, my census DOUBLED. She was very professional and patient with my questions and queries, just a pleasure to work with! I’d highly recommend her if you’re having trouble getting noticed online.”

- Julie Merkl, Quantum Therapy, PC

PROJECT OVERVIEW

The project for Quantum Therapy, PC involved a holistic transformation concentrating on refining the website’s visual appeal, optimizing user experience, and integrating SEO strategies. The main objective was to expand their clientele and refining SEO to better align the site with the company’s specialized services, establishing it’s position within the healthcare landscape of Portland, Oregon.

PROBLEM

Quantum Therapy, PC encountered issues with its online visibility and user engagement due to an outdated website design and poor search engine optimization. These challenges prevented its ability to effectively showcase their services and compete with the local healthcare market.

SERVICE INFO PAGE REDESIGN - BEFORE & AFTER

Before

After

APPROACH

Our approach involved conducting a competitive analysis to identify effective keywords used by top competitors in Portland’s healthcare industry. This guided our significant improvements to the website, focusing on modernizing aesthetics, improving user experience, and implementing targeted SEO strategies. Our goal was to align Quantum Therapy, PC’s website with their specialized services, aiming for increased visibility in the dynamic healthcare landscape.

  • Keyword Insights: “Myofascial Release Portland, Oregon”, identified as a significant keyword/key-phrase used by top competitors in the industry, indicating its effectiveness in targeting local audiences seeking this type of service.

  • Social Media and Blog Integration: Leading competitors effectively used social media platforms, and included a blog page on their websites.

  • SEO Naming Strategy: First-ranked competitor in Google search, prominently used the keyword by naming their company “Portland Myofascial Release.” This strategic use of keywords in the business name likely contributes significantly to the high ranking.

  • Link Building: Observations highlighted the strategic incorporation of backlinks and social links on competitor sites. The deliberate integration strengthens competitor’s website authority and expands their reach through online networks.

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS IMPLEMENTATION

To mirror top competitors we incorporated “Myofascial Release Portland Oregon" keywords into the site’s content, introduced a blog post page, created social media profiles and integrated the links onto the site, and included backlinks to the sites of well-known experts in the niche industry.

Together, these steps strengthened the website’s SEO foundation, leading to increased visibility across the digital realm.

SOLUTION

Addressing Quantum Therapy, PC’s needs involved a strategic website redesign for a modern look and intuitive user experience. Our SEO-focused approach, integrating specific keywords, influential blogging, and social media presence, significantly improved their online visibility and organic traffic to their website.

HOME PAGE REDESIGN - BEFORE & AFTER

Before

After

RESULTS

After applying our SEO-focused strategies and website redesign, Quantum Therapy, PC experienced a noticeable surge in organic traffic beginning in August 2023 (SEMRUSH, 2023). Our efforts moved them from the 35th position in Google search results to a prominent 5th place (SpyFu, 2023). This significant improvement notably boosted their online presence and elevated their standing in the Portland, Oregon’s healthcare industry.

Organic Traffic Graph, SEMRUSH

SERP Analysis, SEMRUSH

Google Keyword Ranking History (SpyFu, 2023)