Aloha, I’m Laurie.
UX, LX, + Digital Designer
I create thoughtful digital experiences, making complex information clear, intuitive, and useful.
Seoul-born, Hawai'i-raised, Portland-based.
Visual Design
User Research
Design Systems
Figma
Featured Case Studies
Drops Candies
E-Commerce UX Redesign & Accessibility
Ryze Mushroom Coffee
E-Commerce UX Design & Mobile Redesign
Recent Professional Role
Dr. Berg Nutritionals | UX Designer | 3-month contract
Contributed to UX design for a health and wellness app spanning 700+ screens across 9 environments.
Research & Strategy: Conducted comprehensive user research including research planning, user interviews, session synthesis, and competitive analysis of 11 platforms. Designed user personas and collaborated on content strategy.
Design & Delivery: Implemented content strategy and applied Dr. Berg's framework across learning screens and modules. Contributed to information architecture and assisted with design system standardization. Prepared and structured presentation materials to share research findings with stakeholders.
Skills: User Research • Research Planning • Competitive Analysis • Persona Design • Content Strategy • Information Architecture • Design Systems
