Wave Hotel
Welcome to the Wave Hotel, an intimate boutique destination situated on the beautiful island of Maui. This innovative brand design concept combines sophistication with the alluring appeal of coastal living, curating an experience that caters to the working professional who like to combine both business and pleasure.
Tools Used:
PROJECT OVERVIEW
The Wave Hotel branding and design concept strives to curate an elevated hospitality experience for its contemporary clientele, catering to travelers who seamlessly blend business with leisure, “bleisure.” This project involves the deliberate creation of a visually captivating brand identity that embodies both the spirit of adventure and sophistication. The design effortlessly translates into an ambiance of refined comfort, providing guests with a space for nurturing self-care amidst their demanding work schedules.
PROBLEM
Designing a brand identity that captures the vibe of adventure, sophistication, and relaxation presented a significant challenge for the Wave Hotel project. The task involved unifying these emotions into a visual representation that resonates with the diverse clientele of bleisure travelers seeking both relaxation and sophistication, but also distinguishing Wave Hotel from Maui’s competitive marketplace. Researching and defining the type of hotel that would best resonate with these emotions, added another layer of complexity.
RESEARCH
increase in global bleisure market from 2022 to 2032.
Global Bleisure Market
BLEISURE MARKET GROWTH
APPROACH
Using insights gathered from research, the designs for Wave Hotel’s brand identity focuses on the preferences of bleisure travelers, emphasizing relaxation, sophistication, and adventure. These design concepts aimed to integrate those emotions into a unified visual representation. The goal was to create a compelling brand identity resonating with diverse bleisure guests, distinguishing Wave Hotel from Maui’s competitive hospitality market.
MOOD BOARD
SKETCHES
SOLUTION
The solution involved leveraging the researched insights to craft a brand identity that highlights relaxation, sophistication, and adventure for bleisure travelers. Applying design principles and visual storytelling, the goal is create a visually cohesive representation of these emotions that will resonate with travel and leisure guests.
TYPOGRAPHY & COLOR
LOGO AND TAGLINE
RESULTS
The executed brand identity design reflects a harmonious blend of relaxation, sophistication, and adventure, tailored for bleisure travelers. Drawing from research, the visual brand elements portray these emotions cohesively, resonating with the target audience preferences. The iterative design process ensured a distinctive and captivating brand identity, positioning Wave Hotel uniquely within Maui’s competitive hospitality landscape.
